Dark parchment / cartographic visual language — deep dark backgrounds, gold accents, and deep greens. Creates a premium, exploratory feel that reinforces the geographic metaphor. "Tengri" references the sky deity of Mongolian/Turkic tradition — deliberate cultural resonance.

Win the newcomer's first 30 days. A Mongolian who just landed in Seoul, Denver or Prague needs food, temple, association, cargo, and "who do I already know here" as one map. No incumbent answers that — it's the defensible wedge every feature below serves.

The curated public-places directory (embassies, consulates, associations, temples, universities, Naadam events, landmarks, restaurants) is the app's most link-worthy, evergreen asset — yet today it sits behind the invite-only login where search engines and drop-in visitors never see it. Next step: expose the directory as a public, SEO-indexed, no-login utility — a top-of-funnel front door that pulls in diaspora traffic, with the social globe as the sign-up upsell behind it. This is a product decision + a change to the live app, not something to ship from this summary page.